Paul Brittain of Prevolution Digital gave an informative talk on how to use Google to extend brand reach with improved web presence, relative content posts and good pictures. He demonstrated the importance of gaining good Google reviews and measuring results using the free tools available.
Email marketing is a cost-effective way of reaching customers and Holly Stibbon of Smart Messenger gave examples of the best ways to ensure marketing emails are opened, read and actioned. These included ensuring emails can easily be read on a mobile phone with a clear call to action.
Social media is an increasingly important marketing tool and Nick Pandolfi gave an entertaining and informative talk explaining that not every platform is right for all businesses and choosing the right ones is key. He reminded delegates that most of their clients liked and used social media and how, in just 15 minutes a day the right posts and photographs give a business a wider marketing reach. Nick talked about the power of telling business stories and building relationships with future customers via social media. He reminded delegates that by using the medium they can educate, inform and entertain to ensure their business is memorable to potential new clients.
Nick Barrett of Hugh J Boswell Insurance Brokers sponsors of the Business Marketing Conference said, “The feedback from the conference was excellent, business delegates found the information and ideas they heard extremely useful. The breadth of knowledge of Paul, Holly and Nick have was exceptional, it’s rare to have the opportunity to hear such useful marketing tips in just three hours.”
Leanne Castle of GENIX commented, “In 2016 North Norfolk District Council commissioned GENIX to provide events to inspire business owners to consider ways to grow. Small businesses have a huge, positive impact on the local economy by increasing employment opportunities and the prosperity of the area and our aim is to highlight ways this can be achieved with conferences and networking events.
“I’m very grateful to all our speakers who gave a wide view of what is possible and how growth can be achieved in a sustainable and manageable way. My thanks to Hugh J Boswell, commercial and business insurance brokers whose sponsorship enabled us to hold this event.”
Cllr Nigel Dixon, North Norfolk District Council’s Cabinet Member for Business and Economic Development, said: “We are pleased this Business Marketing event was attended by 64 business people and was such a success. It’s vital small businesses are actively encouraged to reach their full potential and we hope this conference has helped to remove barriers to growth and inspire Norfolk’s business owners to take their work to the next level.”
GENIX will be holding a networking event, Coffee Means Business on Tuesday 20th March at Scarborough Hill Hotel in North Walsham from 9.30am until 11.30am. Booking isn’t required, and it costs £5pp to attend. For more details