For businesses, knowing what images and designs are protected by copyright and how to protect their inventions and brands via patents and trademarks can be a minefield. In a recent survey 74% of businesses were unsure who owned the intellectual property rights to their website, logo, artwork and photographs.
To help fill this knowledge gap GENIX Business Support are holding an interactive conference titled ‘Every Business Owns Intellectual Property. What Do You Own?’ on Wednesday 28 February at the Business & IP Centre in the Norfolk & Norwich Millennium Library, Norwich.
Presenter, Gary Townley of The Intellectual Property Office will draw on real life examples to explain the importance of protecting a business’ copyright and designs and the pitfalls and costs, should they get it wrong.
Alex Till, CEO of GENIX said, “Most successful businesses, whatever their size are built on intangible assets such as intellectual property. Businesses create and use IP all the time, whether it is the name of their company, branded products, website or even marketing materials. The value of IP can far outweigh the value of physical assets.
“I’m extremely pleased GENIX are hosting this interactive session where delegates will be presented with a series of scenarios in which intellectual property is crucial to a business. The seminar is designed to support small business owners, their marketing staff, accountants and a variety of professional bodies.”
The event is supported by Norfolk County Council and the Business & IP Centre Norfolk and is sponsored by GENIX Patron, i101 Digital. Managing Director, Andrew Winship said, “As a GENIX Patron we’re pleased to be supporting the local business community by sponsoring this informative seminar. Whatever size a business is, it owns intellectual property and as commercial photographers and short film producers we understand the importance of protecting the security of a business’s identity and brand.”
The seminar is being held from 10.30am until 1.30pmon Wednesday 28th February at Business & IP Centre in the Norfolk & Norwich Millennium Library. Tickets cost £12 and booking is essential Book Here